George is also active academically as a pre-Doctorate research associate at a London University currently researching the impact on enterprise KPIs of market research and information services as well as the topical area of Social Inclusion and the Digital Divide. He is an accomplished writer and speaker with publications in CIM, Emerald Publishing, Journal of Strategic Change, Interscience Journal and Benton. Conference engagements include PACIS (Australia), CDC (Lisbon), IPSI (Venice and Pescara), EMCIS (London and Dubai) and the WUF (Davos).

George, who speaks four European languages, is qualified in finance as a Chartered Company Secretary (ACIS) and as an MA in Strategic Finance. He is also qualified in Business Research, is an elected Fellow of the Chartered Institute of Marketing (FCIM) and Liveryman of the Worshipful Company of Marketors (UK). He was also recently invested with the Freedom of the City of London.